Melis Celayir is the Managing Partner for Turkey, based in Istambul
Education:
International Relations, University of Bilkent
Professional Career:
Over 10 years of experience with OTC and prescription pharmaceuticals, vitamins and minerals, hospital products, healthcare products, sales & marketing
Owner of MC Consultancy, İstanbul
Merck (MSD), Roche
Experience and Expertise Focus:
Brand and customer manager
Strategic planning, P&L
Launch of products
Business development
Brand management, new market analysis
Field force training and development
Key turn marketing projects