Education:
Studied Industrial Chemical Engineering at UIA, diplomas on Competitive Marketing Strategies and Business Processes Reengineering

Professional Career:
More than 30 years of experience in the OTC, food supplements and Cosmetics market, in big Multinationals like Procter and Sanofi as well as local companies
Strong competencies built on marketing, sales and business development
Four years consulting experience
Track record in successful brand and sales development, key account management, pharmacy retail development, market expansion and leadership

Experience and Expertise Focus:
Mexico, Brazil and Colombia.
OTC, OTX, Food Supplements, Cosmetics, Nutraceuticals and Nutritionals
Market and portfolio analysis, strategic advice, Business development, sales & distribution concepts, sales force training
Market positioning, route-to-market solutions, branding
Operational support related to marketing & sales