– Identify high growth markets
– Prepare the optimal market entry strategy
– Find optimal distribution model and partner
– Execute your growth strategy and develop sales

– Corporate Strategy
– Portfolio strategy and architecture
– Trade channel development
– Pharmacy access modeling
– Rx to OTC switching
– Marketing and sales excellence

– Market analysis
– 360° Marketing concept development
– Communication and media planning control
– Implementation with sales force
– Branding and positioning analysis
– SWOT and portfolio analysis

– Sales team performance analysis
– Field force effectiveness
– Sales Training (FPP – “Fit for Pharmacy Training” Program)

– OTC/pharmaceutical producers
– Distributors/agents

– Qualitative market and web research
– Distribution & shelf check; promotion implementation
– Pharmacist recommendation check (Mystery Shopper)

– Local regulatory support
– Submission and follow up
– Packaging adaptation and design
– Drugs (Rx, OTC), food supplements, medical devices, cosmetics

– Rented sales force
– Outsourced administrative and marketing staff
– Logistic coordination and importation