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Trade Show Safari

Make every trade show count — we turn event insights into clear opportunities for your business. Whether you need a global overview or a deep dive into a specific category, our tailored deliverables help you to join  the dots faster and smarter.

What we offer:

  • Cross-category trend reports
    High-level overviews of key market and innovation trends spotted at major trade shows (e.g. Vitafoods, CPHI…).
    → Ingredients, formats, claims, delivery systems, positioning.
  • Category-specific trend reports
    Focused analyses on a therapeutic area or consumer health segment of your choice:
    → Pain, cough & cold, immunity, digestion, stress & sleep, VMS, women’s health, etc.
  • Custom innovation safaris
    On-demand scouting missions based on your specific brief or strategy.
    → Ingredient sourcing, tech scouting, licensing leads, white space identification.
  • Sample collection & analysis
    Collection of relevant product samples from the show, with lab or desk analysis of ingredients, formulations, and differentiation points.