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Innovation scouting

We actively look for innovative OTC producers and offer their products to interested pharmaceutical companies and distributors. Product selection and offering are based on our in-depth international and local OTC expertise and all new products are evaluated by Compass Healthcare New Product Committee before adding them to our portfolio.

You have innovative OTC products and want to accelerate their international sales?

We are looking for innovative consumer healthcare products, irrespective of regulatory status (OTC drug, medical device, food supplement, cosmetic, etc.).

For producers, licensors or brand owners we offer active search for distribution and in-licensing partners as well as continuous business support.

How does it work?

Firstly, we will ask you to send us some information about the product to give us an idea about its uniqueness and where you want to expand it. As part of this it is important to know if you want to market the product under your brand or if it can be marketed under an existing brand (“private label”).

As a next step your product will be evaluated by the Compass Healthcare New Product Committee (“pre-screening”): Our experts from international OTC markets will analyze your product and pre-screen the market opportunity for it. If there is market potential, we are ready to cooperate and offer you alternative business models, depending upon your needs.

Go-to market approach and target groups for local partners

  • “Branded approach”: Here the target group is OTC marketers: Companies which are specialised in commercializing OTC brands for other brand owners. Typically, they have sales teams and key account managers covering pharmacies and a local marketing team that works in coordination with the brand owner. In this model the brand owner is expected to collaborate in preparing the launch plan and to contribute financially in the buildup of their brand.
  • Out-licensing route (“private label”): The target groups are (local) pharmaceutical companies or pharmacy/drug store chains with their own OTC portfolio. Typically, they already have an OTC brand under which they want to bring the new product to market. The company would out-license their product and act as manufacturer.

Partner Search Models and Timing

In the “Active Search Countries Approach” we will perform a systematic and targeted search for potential partners for your products within a guaranteed time frame. Milestones and deliverables typically include:

  • Competitive overview and analysis of the local market segment: c. 4 weeks from assignment
  • Screening and presentation of potential partners (“Long List”): c. 5 weeks from assignment
  • Contacting companies, presentation of product to potential partners, presentation of “Short List” of companies that confirm interest: c. 3 months from assignment.

In the “Portfolio Approach” we will search for potential partners for your products but without a guaranteed time frame. The search will be pro-active and systematic but will depend on the right opportunity and timing.

Business Models

We have experienced that after an agreement has been signed it is very important to keep the dynamics and immediately start the launch preparations. That is why we developed and recommend our Business Model “Compass Healthcare – Your Local Business Supporter”. We will push the preparations for product registration and launch to shorten the time-to-market wherever possible. After the launch we will be continue to monitor and support the business and will be your “ambassador” in the respective market.

  • Business Model 1: “Compass Healthcare – Your Local Business Supporter” – Our recommended option.

    Our promise is to play an active part in your success and continuously support the growth of your business in our territory.

    After the agreement with the distributor/licensing partner in the country is closed, Compass Healthcare will continuously support the growth of your business and facilitate flawless co-operation with the selected partner.
  • Business Model 2: “Compass Healthcare – Your local launch supervisor”
    Compass Healthcare will supervise the most effective launch of your products in the new territory and facilitate flawless co-operation with the selected partner in the first three years of co-operation.
  • Business Model 3: “Partner Search Only”
    The role of Compass Healthcare is focused on finding the right business partner and ends when the contract agreement with the distributor/licensing partner in the country is closed.

You are looking for innovative products?

Compass Healthcare is specialised in OTC portfolio development and innovation scouting. In this capacity we can support you in the actual innovation scouting as well as in the analytical and strategic “groundwork”.

“Innovate or die”

Innovation is a major driver of growth in the OTC industry like in many other businesses. Is your innovation pipeline strong enough?
Compass Healthcare is specialised in OTC portfolio development and innovation scouting. In this capacity we can support you in the actual innovation scouting as well as in the analytical and strategic “groundwork“.

For the product scouting itself the following options are available:

Portfolio offer

We have a large selection of innovative products in our portfolio, many of which will be available for your market. They cover practically all OTC segments and registration statuses (OTC drugs, medical device, food supplement, cosmetic). These products we can offer to you immediately. We are happy to send you customized proposals immediately; there is no cost for you involved. Optimally you can indicate in which type of category and country you are looking for innovation.

For immediate offer of innovative OTC products, contact us now.

Targeted search project

We start a targeted search for products to in-license or acquire based on your briefing.

Continuous innovation scouting

We would permanently look internationally for innovative products in the categories requested based on your briefing with agreed monthly/quarterly deliverables.

Product Innovation Workshop

We start a targeted search for products to in-license or acquire based on your briefing.

Trade Show Safari

Our teams regularly visit major international pharma trade shows like CPhI or Vitafoods. We systematically screen the exhibitors according to your innovation briefing. After the show we provide you with a comprehensive report and analysis.

Alternatively, we can provide you with a general report on latest OTC innovations after the trade show for the categories of your interest.