Bärbel Koepfer

Germany

Bärbel Koepfer is the Managing Partner for Germany, based in Munich

Education

Studied pharmacy at the University of Freiburg, pharmacist
MBA – International Marketing at the European Business School, Reutlingen

Professional career

More than 20 years of experience in the Rx and OTC market
More than 10 years responsibility for global marketing & sales and business development
More than 10 years member of the executive board at Verla-Pharm Arzneimittel, Germany
Track record in successful brand development, OTC switch, market expansion and leadership

Experience and expertise focus

Germany, Switzerland, export markets
OTC, OTX, food supplements, cosmetics and medical devices
Market and portfolio analysis, strategic advice, Business development, sales & distribution concepts, sales force training
Market positioning, route-to-market solutions, branding
Operational support related to marketing & sales