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Strategic consulting

Consultancy

Compass Healthcare combines local focus with long standing international experience in the OTC sector. Our local experts give you direct access to some of the most important OTC markets and their pharmaceutical networks. Our known international OTC experts provide you with the latest global OTC trends and developments.

We have conducted OTC consultancy assignments in different fields. Here some examples: Go-to-market strategy projects performed for different kinds of OTC companies and territories, reorganization of a family owned medium sized OTC company, OTC sales force coaching, consultancy for industry associations, market analysis for multinational pharmaceutical companies, OTC trainings, OTC market segment and brand analysis, OTC launch implementation support, innovation workshops, 360° brand analysis, recommendation and implementation of portfolio strategy (brand architecture, umbrella branding), M&A screening projects etc.

We are able to work on complex assignments using our team’s experience as well as our network of specialist in different geographies and fields, including regulatory, medical, pharmaceutical and legal.

Consultancy areas

OTC Market Entry Strategies

  • Identify high growth markets
  • Prepare the optimal market entry strategy
  • Find optimal distribution model and partner
  • Execute your growth strategy and develop sales

Strategic Consulting

  • Corporate Strategy
  • Portfolio strategy and architecture
  • Trade channel development
  • Pharmacy access modeling
  • Rx to OTC switching
  • Marketing and sales excellence

Marketing & Implementation

  • Market analysis
  • 360° Marketing concept development
  • Communication and media planning control
  • Implementation with sales force
  • Branding and positioning analysis
  • SWOT and portfolio analysis

Selling

  • Sales team performance analysis
  • Field force effectiveness
  • Sales Training (FPP – “Fit for Pharmacy Training” Program)

Merger & Acquisitions

  • OTC/pharmaceutical producers
  • Distributors/agents

Market Research

  • Qualitative market and web research
  • Distribution & shelf check; promotion implementation
  • Pharmacist recommendation check (Mystery Shopper)

Registration & Packaging

  • Local regulatory support
  • Submission and follow up
  • Packaging adaptation and design
  • Drugs (Rx, OTC), food supplements, medical devices, cosmetics

Outsourcing

  • Rented sales force
  • Outsourced administrative and marketing staff
  • Logistic coordination and importation