Vincent Omondi is the Managing Partner for Africa
Vincent holds a degree in psychology and linguistics from Moi University – Eldoret, Kenya. He is an expert in Qualitative Research with experience spanning over 20 years in the FMCG sector
Worked in various markets in Africa in East Africa and West Africa (Kenya, Uganda, Tanzania, Sudan, Cameroon, Senegal, Niger, Benin, Togo, Cote d’Ivoire, Ghana and Nigeria)
Some of the key clients that worked with where had significant impact in terms of research and strategy workshops include: World Bank, Nigeria Government (Federal and Lagos state), British Council, Landel Mills (EU project in Rwanda) and other multinational in energy sector; Shell, Caltex** and Oando in Nigeria. In FMCG corporates; Diageo, MTN telecommunication, BAT, GSK pharma- Oral care, analgesics and nutrition, Nigeria Breweries plc among others.
Experience and Expertise Focus:
Areas of focus include; marketing research, strategy, business development, consumer understanding, brand building, Qualitative analysis and insights generation