Bärbel Koepfer is the Managing Partner for Germany, based in Munich
Education:
Studied pharmacy at the University of Freiburg, pharmacist
MBA – International Marketing at the European Business School, Reutlingen
Professional Career:
More than 20 years of experience in the Rx and OTC market
More than 10 years responsibility for global marketing & sales and business development
More than 10 years member of the executive board at Verla-Pharm Arzneimittel, Germany
Track record in successful brand development, OTC switch, market expansion and leadership
Experience and Expertise Focus:
Germany, Switzerland, export markets
OTC, OTX, food supplements, cosmetics and medical devices
Market and portfolio analysis, strategic advice, Business development, sales & distribution concepts, sales force training
Market positioning, route-to-market solutions, branding
Operational support related to marketing & sales