Systematic search for latest innovations on the OTC market
Offer tailor made client solutions
Portfolio analysis and strategy

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Market entry strategy
Pharmacy access modeling
Trade channel development
Rx to OTC switching
– Marketing and sales excellence

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Market analysis
360° Marketing concept development
Communication and media planning control
Implementation with sales force
– Branding and positioning analysis
– SWOT and portfolio analysis

Sales team performance analysis
Field force effectiveness
Sales Training (FPP – “Fit for Pharmacy Training” Program)

Rented sales force
Outsourced administrative and marketing staff
Logistic coordination and importation

The OTC Training Academy – Investing in People, Building the Future. In cooperation with Nicholas Hall & Company, X-Potential

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OTC/pharmaceutical producers
Distributors/agents

Qualitative market and web research
Distribution & shelf check; promotion implementation
Pharmacist recommendation check (Mystery Shopper)

Local regulatory support
Submission and follow up
Packaging adaptation and design
Drugs (Rx, OTC), food supplements, medical devices, cosmetics